Porsches are renowned for their every day usability, although it's hard to believe this is the main reason for which people buy them. However, in its most recent commercial, Porsche promotes the practical side of its 911, Cayman and Boxster sports cars.
The ad is made up of four short fragments called ‘Snowmobile’, ‘Pickup Truck’, ‘Getaway Car’ and ‘School Bus' that show a 911 Carrera 4S, a Cayman, a 911 Carrera GTS and a 911 Turbo involved in everyday activities like shopping or picking up the kids from school. As a bonus, Porsche released a fifth fragment that didn't make it to the 30-second ad, called ‘Pet Carrier’. Take a look at the videos after the jump.
The 2011 Geneva International Motorshow plays host to the world premiere of the RUF Rt 12 R. The latest supercar from the Porsche tuning specialist is based on the 911 Turbo having received a bevy of modifications including a engine kit that pushes the output of the 3.8-liter twin-turbocharged flat six from 500HP and 650Nm (700Nm with the overboost function) to 730HP and 940Nm (693.3 lb-ft) of peak torque for a top speed in excess of 370km/h (230+ mph). A six-speed manual gearbox transfers power to the all-wheel drive system
Other upgrades include ceramic brakes, 19-inch forged alloy wheels wrapped in 245/35 tires at the front and 325/30 at the back, an aero kit and an adjustable suspension. RUF also reduced the weight of the 911 Turbo through the use of exotic materials such as the carbon fiber wings, front luggage cover and bucker seats. The price of the Rt 12 R is set at €279,000 or about US$386,400 at today's exchange rates.
Technical details:
Coupé form Carbon-Fibre rear spoiler Lightweight front with carbon fibre wings Carbon fibre front luggage cover Optional carbon roof Aluminium doors with lightweight interior fittings Synthetic side and rear windows Carbon bucket seats Rollcage and crossbar integrated into the interior paneling (IRC), disc diameter 380 mm front, 350 mm rear Forged aluminium wheels with central locking nut, 9J x 19 front, 12J x 19 rear Michelin Pilot Sport Cup tyres, 245/35 ZR 19 front, 325/30 ZR 19 rear 6 cylinder bi-turbo boxer engine Displacement 3.8 l Maximum power 537 kW (730 bhp) at 7,000 rpm Maximum torque 940 Nm at 3,500 rpm 6 speed manual gearbox 4WD standard, rear while drive only available as option Top speed over 370 km/h Dry weight (DIN) 1,495 kg Price: 279,000.00 Euro (excl. VAT)
