Ram Unveils New 1500 Express Pickup Truck for Younger, First-Time Buyers

Ram's new version of the 1500 pickup truck, formerly known under the code name the “Adventurer”, has finally received an official designation. The Ram 1500 Express targets younger customers and first-time buyers and comes with a starting price of $23,830 (€16,677), including a $975 destination charge.

The truck is fitted with a standard 5.7-liter HEMI V8 engine that delivers 390 horsepower and 407 lb-ft of torque (552 Nm) and posts an average fuel economy rating of 20 mpg (11.76 l/100km). Available as a regular cab short-bed model, with either a 4x2 or 4x4 drivetrain, the 1500 Express comes in a monochromatic paint scheme, with body-colored grille, front fascia and rear fascia and a total of eight body colors available.

A grille with black honeycomb inserts, chrome-tipped dual exhausts, fog lamps and five-spoke 20-inch aluminum wheels are also part of the package.

Standard features include a locking tailgate, 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp battery, heavy-duty front and rear shock absorbers, power steering, heavy-duty engine and transmission cooling and a full-size spare tire.

The interior of the 1500 Express gets a heavy-duty vinyl 40/20/40 split-bench seat, with buyers being able to choose between vinyl or carpeted floor covering. Other features include air conditioning, 12-volt auxiliary power outlet, six-speaker audio unit with CD and MP3 player, automatic headlamps, behind-the-seat storage bins, power accessory delay and tinted glass windows. Safety equipment includes front, side and curtain airbags, ABS, ESP and tire pressure warning lamp.

The options list is extensive and includes two rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater, trailer brake controller, Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors, spray-in bedliner and under-rail bedliner.

For the interior, buyers can outfit the 1500 Express with a cloth split-bench seat, Uconnect voice command with Bluetooth, remote USB port, cruise control, remote keyless entry and a Sirius Satellite Radio. Finally, Mopar will offer more than 300 accessories for those who want to customize their ride.

By Dan Mihalascu

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Jeep Wrangler JK-8 Independence: DIY Mopar Kit Allows Owners To Turn Wrangler Into a Pick Up Truck

Some of you may remember the 2005 Jeep Gladiator concept study for a pickup truck version of the Wrangler, which for many reasons, never came to fruition. But if you happened to like the idea of a light-duty hauler based on the Wrangler, then Jeep may have the answer for you with its new JK-8 Independence package.

The do-it-yourself Mopar kit allows owners to convert a 4-door Jeep Wrangler Unlimited into a two-door pickup truck with seating for two and a pickup style bed. After the conversion, the bed length is 50 inches and the width between wheel wells is 44 inches. The package includes all the necessary parts such as the bed floor, inner and outer body panels, half hard top (works with Freedom Top panels), and a new bulkhead.

According to Jim Sassorossi, head of Mopar Sales and Marketing, an enthusiast that is very handy and works very fast can do the conversion over a weekend, but for most people, it will take a little longer than that.

The Jeep Wrangler JK-8 Independence will make its public debut along with five more vehicles at the annual Moab East Safari event, which takes place in Utah from April 16-24.

The specific JK-8 Independance model seen in the video and the photo gallery bellow, takes cues from the Jeep Scrambler CJ-8 from the 1980’s and is fitted with a Mopar/Dynatrac ProRock 44 front axle and stock Dana 44 rear axle, both spun with 4.88 gears, plus a 4.5-inch long-arm suspension kit, 37-inch BF Goodrich Mud Terrain KM2 tires and Mopar’s off-road bumpers for the front and rear end of the 4x4.

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Fiat to Introduce Two New Dodge-Based Sedans in China and Russia by 2013

As time goes by, Fiat SpA’s integration with the Chrysler Group LLC deepens and the results become more evident with the two carmakers making several plans for the future. Speaking at Fiat's annual shareholders meeting on March 30, Fiat and Chrysler CEO Sergio Marchionne revealed plans to launch two new Dodge-based sedans in China and Russia.

The first sedan will be a compact model built on the next generation Dodge Caliber, which is expected in the USA next January. According to an Autonews report, this model will enter production in China in the second half of 2011, while timing for the Russian launch has not yet been disclosed. The other four-door saloon will be a mid-size model based on the replacement for the Dodge Avenger, which is scheduled for launch in the USA in 2013. It will go on sale in China and Russia the same year.

Both sedan models make use of a 40mm wider version Fiat's new Compact Wide architecture that underpins the Alfa Romeo Giulietta hatchback. The same platform will also be used on future Jeep compact and mid-sized SUVs.

According to the report, the Italian automaker is still contemplating the launch of the compact sedan model in Western Europe, while the mid-size saloon may enter the European market under the Lancia brand.

We’ll remind you that Lancia is also considering the launch the current generation Chrysler 200-based Flavia sedan, which was shown as a concept at last month’s Geneva Motor Show, by the end of the year. If Lancia goes ahead with both plans, then the Dodge Avenger-based model will replace the Flavia.

Sources: Fiat, Autonews [Sub. Req.]

2011 DODGE AVENGER F/L [CURRENT GENERATION]

Chrysler Group to Boost Ad Budget by 70% to $2.9 Billion in 2011

As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from $1.72 billion in 2010 to around $2.9 billion in 2011.

The increase is even greater when compared to 2009, when Chrysler had just come out of bankruptcy and joined forces with the Fiat Group. According to the SEC filing, the Detroit firm spent just $677 million on advertising in the second half of 2009.

However, promoting the firm’s new models isn’t the only reason behind Chrysler’s decision to boost its advertising expenditure as the automaker also wants to convince investors that the company is on the right track ahead of an initial public stock offering expected later this year

"No matter how good or bad the new products are, it is all about perception now," analyst Ricardo de la Blanca, chief executive of DLB Group in Miami, told Detroit News. "It is safer to buy a competitor's vehicles, so the challenge is to engage consumers. If they do it right, they will be able to create hype," he added. "It is critical because they also need to satisfy investors and the government."

Source: Detroit News

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Chrysler Group Celebrates Production Launch of 2012 Fiat 500 at Toluca Plant, May Also Produce Second Fiat Model in Mexico

Chrysler Group CEO Sergio Marchionne and Mexico’s President Felipe Calderon celebrated the start of the 2012 Fiat 500 production today at the Detroit firm’s Toluca plant in Mexico. The company invested $550 million USD, with the assistance of loans from the Mexican government, to build the subcompact model at the Toluca site.

Chrysler said the plant will build more than 120,000 examples of the Fiat 500 for export to the United States, Canada, and South America, as well as to China by the third quarter of 2011. The same factory also produces the Dodge Journey, which is shipped to the U.S. as well as its Fiat twin, the newly revealed Freemont that will be sold in Europe.

“With the assistance of the Mexican government, we have been able to prepare the Toluca Assembly Plant for production of the first Fiat, a vehicle that demonstrates the level of cooperation between our two companies and reintroduces the brand to the North American market after more than 28 years,” said Marchionne.

“Mexico is in an ideal position for production of this car. Because of its free-trade agreements with neighbors to both the north and south, it is a bridge between NAFTA and Latin America. And for the Mexican market, where the 500 has already been sold for several years, this marks an important shift from a vehicle imported from Europe to one that is built locally,” Marchionne added.

Speaking to reporters at the event, Marchione also announced that the company is looking to assemble a second Fiat model in Mexico, though he did not get into any specific details.

“We need to decide what we’re going to do with that plant,” Marchionne said. “The likelihood is that we will bring in an architecture that is more versatile and will give us an opportunity to produce more than one top hat or body style. Nothing has been decided.”

The company also confirmed that Alfa Romeo cars will go on sale in Mexico in June or July, starting with the Mito supermini, Giulietta compact hatch and the 159 saloon. Marchionne added that the 4C mid-engine sports coupe, which was shown in pre-production form at the Geneva Salon last week, would also be available in the near future.

Sources: Chrysler & Bloomberg

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